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SEO
Good Page Titles are Essential
Select good page titles to improve search engine position. The title of your web pages are one of the most important elements to search engine optimisation and can dramatically affect the position of your website on the search engines.
The page title is the text between the
Why Page Titles are Important
To some search engine spiders, the title of a web page is more important than any other element of the page, including the content.
Some search engines will rank your page title first so it must include your most important keywords and phrases.
Search results will often only display the title of your page and it is this that web surfers see when running a search.
When a visitor bookmarks your page or adds it to their favourite selection, it is the web page title that is displayed to identify that page.
Some search engines do not permit you to influence how the summary text of your web page is displayed, but the page title is most often left unchanged.
Choosing the Right Page Title
There are three things to consider when creating your page titles ...
- it must contain the keywords and key phrases for that page
- it must be compelling and interesting to web surfers
- it must be accurate and descriptive of your web page
Let's consider our own web site www.poldings.co.uk. We trade under the name of 'Poldings' but we would not choose to use a page title simply as ...
Welcome to Poldings Limited
This doesn't explain what we do or what you can expect to find on our site. Instead, we would use something like ...
UK Web Hosting and Web Development Services
This tells you exactly what you can expect when you click on the link to visit the page. It also includes some keywords which will be picked up and used by search engines.
A good page title will help you increase search engine placement and drive more better quality visitors to your site.
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