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SEO
Link Popularity
Good link popularity makes all the difference to your website ranking. Once you have identified your keywords, optimised your pages and submitted your site to search engines, you should turn your attention to increasing links into your site.
Link popularity is a major factor to search engines. If your site does not have many links, it is not 'popular' and will not be placed high in their rankings. Be aware that links are not sufficient by themselves to get you good rankings, you also need good content and well optimised pages.
What is Link Popularity?
Every site that has a link to your website, will contribute to your popularity. The more sites that link to yours, the higher your popularity. Effectively, when a site links to yours, they are saying that yours is a good site. It's almost impossible for scammers to manipulate link popularity which is why search engines place such high value on it.
Choose Links Carefully
Not all links to your site are of equal worth. A link from a highly ranked page will count higher than a link from a lesser ranked page. Don't assume if you submit your link to thousands of FFA (free for all) sites you will achieve good link popularity, FFA sites are frowned upon by some search engines. It is important to obtain as many high standing links as you can. It is also important that the site linking to you is of a similar topic or subject. A site selling sweets will give little value by adding a link to a site representing a construction company, and vice versa. Additionally, you can strengthen a link simply by using your keywords in the link itself. So, instead of linking to 'Company Name', you should link to 'Company Product'.
Top 10 Tips for Improved Link Popularity
What Next?
Good SEO takes time and money! You'll need a budget and a desire to do some of the work yourself. If you have both of these and you are serious about promoting your website online and getting a better search engine rankings then Contact Us for a chat about how we can help.
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